July 9, 2019 – Chrome Industries is taking over the title sponsorship of the fixed gear categories at the 2019 Intelligentsia Cup series, naming them the Chrome Coveted Crit. The race categories, Open and WTF, will feature an equal cash prize purse, and the race winners will receive a custom Chrome bag, as well as the exclusive Chrome Coveted Jersey – “You gotta win it to get in it!”.
The Chicago event is one of three events in the newly formed Chrome Grand Slam, along with Mission Crit and the Red Bull Hill Climb. The Chrome Grand Slam and Chrome Coveted Crit speak to Chrome’s commitment to the fixed gear racing scene going forward.
From Chrome Industries, “Chrome straight up loves Chicago and the Intelligentsia Cup races. We built the Chrome Grand Slam around this race to celebrate fixed gear racing in one of the best cities on earth. We’re thrilled to see support for fixed gear racing from the Intelligentsia Cup crew and look forward to posting the Coveted Jersey up for grabs at the finish line of even more events next year.”
Chrome is taking over for FYXATION, the founding sponsor of the fixed gear race category four years ago, and which will remain a sustaining sponsor of the event.
“We are very excited to partner with Chrome to continue fixed gear racing at our series,” says series partner Tom Schuler. “Our hope is to expand the amount of fixed gear races in the following years, both here at our series and across the country. And we are thankful to FYXATION for helping launch this race and for their continued support.”